Supporting the campaign against sugary drinks

Image to support #RetghinkSugaryDrink campaign

The DHAA are fully behind the latest campaign against sugary drinks. We take a look at what's behind the campaign.

Every day young Aussies are bombarded with a huge amount of sugary drink marketing and the supposed ‘sweet’ deal big beverage brands are selling. What these brands don’t advertise is the serious damage regularly consuming sugary drinks has on your teeth.

Using gritty images of grotesquely rotten smiles Rethink Sugary Drink’s new hard-hitting campaign, Thirsty, highlights just one of the risks associated with drinking too much sugar.

Craig Sinclair, Head of Prevention at Cancer Council Victoria, a partner of Rethink Sugary Drink, hopes the campaign’s graphic portrayal of tooth decay will prompt young Aussies to realise sugary drinks are just not worth losing your teeth over.

“We know young Australians are hooked on sugary drinks. Males aged 12-24 are the biggest consumers of sugary drinks, with some consuming as much as 1.5 litres of soft drinks, sports drinks or energy drinks a day,” Mr Sinclair said.

“These drinks don’t just ruin your smile. In the long run the high levels of sugar they contain can also lead to unhealthy weight gain, which increases the risk of serious health problems such as type 2 diabetes, heart and kidney disease, stroke and 13 types of cancer.”

When we know males are twice as likely as women to consume sugary drinks supporting hard-hitting campaigns like this is crucial if we want to end the young Aussie male’s love affair with sugary drinks.

Join us in raising awareness on social media via #rethinksugarydrink. The Rethink Sugary Drink dedicated campaign website www.rethinksugarydrink.org.au/thirsty also has a host of information that supports Aussies looking to cut back on sugary drinks.

Did you know...
Some Aussie males aged 12-24 are knocking back a staggering 1.5 litres of soft drinks, sports drinks or energy drinks every day? That’s 547.5 litres of sugary liquid a year!

As summer hits and sugary drinks appear to be cheaper than water Rethink Sugary Drink’s new campaign communicates an important message at a critical time.
Using gritty and graphic images Thirsty exposes what big beverage brands neglect to share - the real damage regularly consuming sugary drinks can have on your teeth.
These super sugary drinks don’t just ruin your smile. In the long run they can also lead to unhealthy weight gain, which increases the risk of serious health problems such as type 2 diabetes, heart and kidney disease, stroke and 13 types of cancer.

Thirsty aims to encourage Aussies to think twice before consuming sugary drinks, prompt them to realise they really aren’t worth losing your teeth over and to go for water instead.

The campaign will run for four weeks across digital platforms and will be shared widely on social media by health and community organisations.


What you can do to help
Join us in encouraging Aussies to think twice before consuming sugary drinks and promoting water as the drink of choice, by sharing the Thirsty video with the #rethinksugarydrink hashtag.

Thirsty for more info? Visit www.rethinksugarydrink.org.au/thirsty