The power and memorability of great brands is undeniable – we all have our favourites that we love, trust and rely on to deliver goods and services at a level we expect. We tend to look to our favourite brands first and most of the time are happy to pay a little bit more for the peace of mind a great brand delivers. Great brands stand for something, mean something to the market place, the way Volvo promises safety and protection for families or how Ramsay Healthcare promotes ‘Caring for our people, patients and partners’. So what about you – what does Brand YOU stand for, what does Brand YOU mean to your colleagues, peers, patients? If you can answer that question, you are ahead of the competition, if you haven’t given Brand YOU much thought, than this webinar is for you. Take a deep dive into what makes a great brand – great, and how to build that same ‘greatness’ into your own brand – Brand YOU.
Topics to be covered include:
- Creating a story that is all your own, your own brand that helps you stand out and out perform the competition in your chosen field
- Understand what makes a great brand great
- How to identify what your brand ‘story’ is
- How to create and communicate your own brand’s value proposition
- Establish a brand positioning for who you are and what you do
- How to market your brand, better than the other guy
About our speaker:
Strategist, Brand Builder, Marketer, Sales Person, Story Teller
Meet Steve Plakotaris. Steve has spent the better part of 30 years helping design, commercialise and build start-ups and grow SMEs which takes wearing a great many hats. Growing up in a family business provided him with the tools and insights into what it takes to be successful – leading him to create his first business start-up at the age of 14. Since moving to Australia in 1997 to launch an award-winning advertising agency, the Virtual Creative Department, Steve has honed his skills and passion for building, driving and scaling businesses. Over his career, Steve has been responsible for driving a number of successful startup enterprises including, most recently including The John Maclean Foundation, Christina Fitzgerald Australia, and presently, Dr Mark's Hygenie Pty Ltd and its Australasian licensee, Hygiene Australia Pty Ltd.
QLD, NSW, ACT, VIC, TAS- 8pm
SA, NT- 7.30 pm
WA - 6pm
DHAA Members: Webinar registration is free for all categories of DHAA membership.
Non members: registration is available for non members at a cost of $40 per attendee.
All attendees will be emailed the link to join 24hrs before the webinar starts and again 1 hour before the webinar starts. If you have not received the email by those times we ask that you please log into your profile and ensure you have registered for the event correctly, then review your sent emails under the 'Email Preferences' tab.
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