Webinar - Building a Great Brand YOU *RESCHEDULED*

Join us for a 1 hour online webinar on building your own brand!

 
Due to unforeseen circumstances we have had to reschedule this webinar from the original date (12th July 2023) to the new date - 2nd August 2023.
All existing registrations have been automatically moved to the new date.

The power and memorability of great brands is undeniable – we all have our favourites that we love, trust and rely on to deliver goods and services at a level we expect. We tend to look to our favourite brands first and most of the time are happy to pay a little bit more for the peace of mind a great brand delivers. Great brands stand for something, mean something to the market place, the way Volvo promises safety and protection for families or how Ramsay Healthcare promotes ‘Caring for our people, patients and partners’. So what about you – what does Brand YOU stand for, what does Brand YOU mean to your colleagues, peers, patients? If you can answer that question, you are ahead of the competition, if you haven’t given Brand YOU much thought, than this webinar is for you. Take a deep dive into what makes a great brand – great, and how to build that same ‘greatness’ into your own brand – Brand YOU.

Topics to be covered include:

  • Creating a story that is all your own, your own brand that helps you stand out and out perform the competition in your chosen field
  • Understand what makes a great brand great
  • How to identify what your brand ‘story’ is
  • How to create and communicate your own brand’s value proposition
  • Establish a brand positioning for who you are and what you do
  • How to market your brand, better than the other guy

 

About our speaker:

Steve Plakotaris

Strategist, Brand Builder, Marketer, Sales Person, Story Teller

Meet Steve Plakotaris. Steve has spent the better part of 30 years helping design, commercialise and build start-ups and grow SMEs which takes wearing a great many hats. Growing up in a family business provided him with the tools and insights into what it takes to be successful – leading him to create his first business start-up at the age of 14. Since moving to Australia in 1997 to launch an award-winning advertising agency, the Virtual Creative Department, Steve has honed his skills and passion for building, driving and scaling businesses. Over his career, Steve has been responsible for driving a number of successful startup enterprises including, most recently including The John Maclean Foundation, Christina Fitzgerald Australia, and presently, Dr Mark's Hygenie Pty Ltd and its Australasian licensee, Hygiene Australia Pty Ltd. 

 

Webinar Times:

QLD, NSW, ACT, VIC, TAS- 8pm
SA, NT- 7.30 pm 
WA - 6pm

 

Registration cost:

DHAA Members: Webinar registration is free for all categories of DHAA membership. 
Non members: registration is available for non members at a cost of $40 per attendee. 

 

Webinar link

All attendees will be emailed the link to join 24hrs before the webinar starts and again 1 hour before the webinar starts. If you have not received the email by those times we ask that you please log into your profile and ensure you have registered for the event correctly, then review your sent emails under the 'Email Preferences' tab. 
If the email is not displaying here please contact us and we will help out.

 
When
2/08/2023 8:00 PM - 9:00 PM
AUS Eastern Standard Time
Where
Online Webinar AUSTRALIA
Online registration not available.
 

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Not a DHAA Member?

You can still attend our events by creating a purchase account at the link above. This will be a non-member account where you can register for events and track your event registrations. It does not allow you access to member benefits or the members portal, these are only accessible by joining as a DHAA member.

  • DHAA Event Regulations

    • DHAA Members - To obtain the discounted DHAA Ltd Membership price you are required to be a financial member of the DHAA Ltd at the time of the event.

      Student Members - Student Members must be an eligible and current student member of the DHAA Ltd at the time of the event Student Membership expires June 30th following your graduation. Student Membership to the DHAA Ltd is Free.

      ADOHTA Members - All ADOHTA members are required to show proof of membership to ADOHTA. You are required to be a current member at the time of the event to either DHAA Ltd or ADOHTA inc. To access the discounted price please create an account and email proof of current membership to [email protected]. We will update your account to display the correct registration price for the duration of the membership period displayed in your proof of membership.

      Dietary Requirements - We will attempt to accommodate all dietary requirements. Please ensure you specify any dietary restrictions when registering and at least seven (7) days prior to the event so we can notify the event catering team. 

      Photography Policy - The DHAA reserve the right to take photographs and videos for publicity, illustration, advertising, web content and reports on events and symposia. These images will not be shared directly with any other business without prior consent. If you would prefer your image NOT be used, then please notify us in advance, in writing, of the event that you are attending to [email protected]

      Event Cancellation Policy

      If you are cancelling your registration to attend an event please contact us at [email protected]

      If notification is received:

      More than 5 working days before the event:

      - A partial refund less a cancellation fee of 10% of the registration fee will be given.

      Less than 5 working days before the event:

      - Event registration fees will not be refunded 5 working days from the event as catering will have been finalised and therefore incurred non-refundable costs to the DHAA.

      Alternatively, the event registration may be transferred to another person of the same DHAA membership status up to 24 hours prior to the event - please contact [email protected] to arrange a transfer.

      Non Attendance
      If a registered attendee fails to attend an event for which they have registered, the event registration fees will not be refunded.

      COVID-safe and booking with confidence
      We know that the world has changed and there is always going to be uncertainty around events in the age of a pandemic, so here is our approach to making this work:

      - The event will be fully COVID-safe and compliant above and beyond any basic government health requirements to do what we reasonably can to protect your health and safety and that of all attendees. That will include appropriate social distancing and other measures.
      - COVID event cancellation: if the event is cancelled or has to be moved due to COVID issues, we will offer you a full refund. - If you’re unwell please contact us at [email protected] for assistance.

    • Face to Face Events

      • Reminder:

        While we do our best to ensure everyone's comfort, venue temperatures may vary. We suggest you bring layers to allow you to adjust your own comfort levels as needed throughout the day.

        ADOHTA/ NZDHA Members:

        To access the discounted price please create an account and email proof of current membership to [email protected]. We will update your account to display the correct registration price for the duration of the membership period displayed in your proof of membership.

    • Webinars and Online Events

      • Webinar access:  

        Our webinars are run through the Zoom.us online platform. Please ensure when logging on to the Zoom platform for the first time that you enter your full name and email address as this information is used to register your attendance and award your CPD certificate. 

        If you have never participated in a Zoom webinar before to view their how to video showing you how to download and join a webinar for the first time, you can also join a test meeting on the Zoom website to ensure your internet connection is suitable. 

        How to Video               Test Meeting